TV soap operas in HIV education: Reaching out with popular entertainment
Resource:
"Audience ratings showed that, in South Africa, education programmes on television rarely reached 500,000 viewers, whereas prime time drama regularly attracted audiences of seven million and more." Source: UNAIDS (2005)
This 2009 publication focuses on the potential of a particular genre of television drama, soap opera, to make significant contributions to national and regional programmes that aim to accelerate progress towards universal access to HIV prevention, treatment and care. It looks at three German-supported series of soap opera designed to reflect and respond to three very different epidemics in three very different countries: Kyrgyzstan in Central Asia, Dominican Republic in the Caribbean, and Côte d'Ivoire in West Africa.
Published by: The German HIV Peer Review Group (PRG)
- Watch episodes of Love as a Test (Kyrgyzstan)
- Watch episodes of Sida dans la Cité (Côte d'Ivoire)
