The Scrutinize Campaign

Submitted by admin on Sun, 03/28/2010 - 09:45
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application/pdf iconAIDSTAR-Scrutinize-Campaign.pdf

This 12-page case study documents the Scrutinize Campaign, a year-long series of animated HIV prevention adverts that appeared on South African television between June 2008 and 2009. The ads are designed to portray realistic situations that young people face, including condom use, multiple partners, teen pregnancy, alcohol use, and 'sugar daddies'.

" 'Scrutinize' has since become a popular slogan among young people. Thanks to votes from hundreds of teens, the ads won third place in the 2009 Khuza Awards, South Africa’s biggest competition for youth marketing communications. It was an amazing achievement for an HIV prevention campaign." (from the attached report)

(info taken from http://www.comminit.com/en/node/311874/38)