india

Audio File: 

condom-ringtone-bbc-and-gates-foundation.mp3

In December 2007, the BBC World Service Trust launched a mass media campaign—the 'Sikander-Parrot' Condom Normalisation Campaign—to make condoms more acceptable to prevent HIV transmission in India. The campaign ran in different phases over 2 years and reached 150 million men in India.

The ringtone above was part of the campaign and was used to spread awareness each time a phone rang.

Find out more about the campaign phases and results here.

This was a desktop wallpaper created for the campaign:

Audio File: 

urp6813_indiacontestfeat.mp3

This radio piece produced by Nikita Jain, a youth radio producer in India, received an honourable mention in the 2006 UNICEF/OneWorld Radio Contest for the best feature radio program produced by youth that reflected the 2006 theme: "UNITE FOR CHILDREN. UNITE AGAINST AIDS."

The piece takes the unusual perspective of a baby in the womb of her HIV positive mother.

(info taken from the UNICEF press release)