To mark International AIDS Day in 2008, all radio stations in Israel (20 different competitors) joined together and aired a 1-minute radio spot simultaneously at precisely 07:59, the highest rating time of the day. The simultaneous spot from the Israel AIDS Task Force which was based on the insight that "Every time you have unprotected sex, a little doubt is born" asked people to switch radio stations and see for themselves that they could not escape the "little" doubt.
The results: